Siyakhona Photo ContestThe winning entry has been decided! Thank you for all your votes.

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The Siyakhona project aims to equip children with socially mobile skills through entries for the project.

The winning entry has been decided! Thank you for all your votes.

About Siyakhona

Supported by Sony and FIFA, the "Football for Hope Siyakhona Media Skills" program first launched as a social program ahead of the 2010 FIFA World Cup South Africa™. "Siyakhona", which means "We can do it" in Zulu and Xhosa, two of South Africa's official languages, allows talented youths in disadvantaged communities to acquire instructions and guidance in media production skills, as well as learn how these skills can be utilized to spur social change in their respective communities.

Participating organizations include 14 NGOs worldwide that utilize football to help solve social issues in countries such as Brazil, India, Kenya, and Israel. Each NGO has been provided video production and digital imaging equipment by Sony, to be used for training in media production, photography shooting, and video editing skills. The initiative aims to foster participating youths’ ambition in civic journalism. Following the 2010 program, several participants went on to pursue careers in media related fields.

*"Football for Hope" is a FIFA-backed program intended to spur social outreach by young people and support various local service projects.

Participating NGO Information

Sony is providing the 14 NGOs that are participating in the Siyakhona program, with video production and digital imaging equipment. These NGOs are engaged in activities addressing poverty, conflict, and other various social issues.

Participating countries: Australia, Brazil, India, Israel, Kenya, Nigeria, South Africa, Lesotho, Tanzania, Uruguay, Zambia

Activities of Participating NGOs

  • eprocad_thum_01

    Through the Siyakhona Media Skills Program, EPROCAD offered media training to 30 youths using cameras and Handycam® provided by Sony. Participants learned how to use the devices to take photos and videos, and would apply these skills to various projects.


    • These are the fifteen students selected to participate in the course held at Centro unit. The technical capacity of the project is being developed by the photographer Henrique Vilela, divided into two photography and video modules. The module shooting happened in the first half of the year, in which students learned about the history of art and photography, which means photography and its evolution, type of cameras, areas of expertise of a professional media, and were oriented in care of the image display.

    • Based on the knowledge learned of the creative process, the diaphragm, shutter , white balance, rule of thirds, photometry and composition, students analyzed together photos in magazines and identified all the techniques used by photographers.

    • The photographer Henrique Vilela teaching one student to use the different features of a camera.

    • Through field work, students had an opportunity to express their creativity and imagination.

    • Students shot photos for the "Magazine Cover" theme. They divided into several groups of models and photographers. After taking many photos, they scanned them and chose the best to use. As part of the theme, the students learned how to respond to the demands of a client and fulfill their requests.

    • The second module of the course is being developed the video content, providing the student with knowledge of the history of cinema, as well as experiences of the importance and role of each member of the production team, facilitating the interpretation and analysis of the video watched.

  • ruasepracas_thum_01

    The Siyakhona project in Grupo Ruas e Praças provides training for video production, edition and web communication for adolescents between 12 and 17 years old, in street situation and rights vulnerability. Since the beginning  the youth showed great interest and dedication to learn how to use the equipment of professional photography and video. After some months of theoretical learning about techniques of photography, shooting and the use of recording tools, we decided taking action!


    • The young participants of Siyakhona with the video and photography teacher, are covering the National Day to Combat the Sexual Abuse and Exploitation of Children and Adolescents (May 18th)

    • Some youth from Grupo Ruas e Praças NGO are praying before starting the game. The young participants of Siyakhona program registered the event of charity football, with the subject "All in one team for a Cup without abuse and sexual exploitation"

    • Participants in the Siyakhona Media Program created a dance video, starring themselves in the leading role. They recorded footage together with a local professional. The young participants wrote the script, operated the camera, and were in charge of behind-the-scenes work.

    • As part of their training, participants filmed local festivals and events. For example, this is one of the most important festivals in Brazil's northeastern region. This is a photo from the Festival of San Juan taken by the NGO. It features traditional food such as canjica (made with corn, sugar, coconut milk, and cinnamon), pamonha (corn paste wrapped in corn husks), munguza (made with corn, coconuts, and cinnamon) and sweet rice.

    • A participant of the project jumping the flooding of street after the rain. The young who took this photo wanted to report the precarious condition of many streets  downtown Recife, in a way・・・very original!

    • The children and adolescents from the music sector showing off during the launch of publicity campaign "there is life in the streets", during the event where youth of the Siyakhona project made a professional coverage, through interviews.

  • nigeria_thum_01

    Search and Groom gave the Siyakhona media skills program the theme 'eXposures'.
    Participants of this program were between 11 – 16 years of age in all areas of implementation of the program. Targets were vulnerable young people, School dropouts, socially disadvantaged young people, Junior secondary school students and senior secondary school graduates. Focus was on Education and Empowerment. Staffs of Search and Groom youth for Development Centre and centre co-coordinators also partook of the training to improve the media skills of staffs and volunteers in general.


    • The theme for the training was "eXposures": Tuesday to Thursdays were days slated for these trainings from for the Various Centers and for the secondary schools. The participants are first taught by the trainer on the introduction to photography: history of the camera, types of cameras, exposition and composition, video making and editing.

    • Participants in an educational session of Siyakhona Media Skills Program After the training of how to use the camera and camcorder, they are given assignments at the end of each lesson on the different topics to assess their level of understanding for each topic after which the practical session with a trained media expert on the use of the camera and camcorder continues and ends afterwards with football trainings.

    • Field work of Siyakhona Media Skills Program: On the 17th of April 2014 which was the day of the finals for the FOOTBALL TOURNAMENT, interesting and creative pictures taken by the students were shown at a formal presentation to guests.

    • From the experience of taking Siyakhona Media Skills Program: The Siyakhona Media Skills Program was received with great interest and enthusiasm by the young people in every area where it was implemented. The youths all expressed the desire to learn about photography and video editing in greater detail. Most of them want to take Photography as further study in the future and some of them will become young entrepreneurs through this training program.

    • Quick review of Siyakhona Media Skills Program in Nigeria at Search and Groom at this point. Marvelous Chukwu and Adebanjo Hassan are two young boys whose photographs ranked first and second place in the just concluded Siyakhona photo contest. This is just a part of the success story from the Siyakhona Media Skills Program. Till date, the training has continued and there has been a large demand for the training to be sustained on a larger and wider scale.

  • formacao_thum_01

    Formacao holds photography and video production skill workshops with the theme of "Football and the community we live in" encouraging participants to research their local areas. Over 40 people have taken part in the workshop. At the end of training, photos and video taken by the participants are shown in an exhibition. The most recent workshop took place in the state of Amazonas, with 30 indigenous youths participating.


    • Time in the classroom, in which adolescents and young people have their first contact with cameras used in the workshops.

    • Learning how the camera works and how to use it is the first step for participants of the Siyakhona Workshop.

    • Students who participated in the video workshop went into their town and interviewed locals about the area. The chance to give participants experience in practical interviewing was one goal of this workshop.

    • During their fieldwork, participants researched their local areas and learned ways to share information about those places with the world.

    • Teachers and students had time to discuss the material they assembled. Students expressed their insights on their communities, and through this exchange of views lots of interesting content was able to be recorded.

    • The submission to the Siyakhona Photo contest was taken by Maria Freitas, who learned camera skills through the Siyakhona Media Skills Program.

  • Kenya_thum_01

    Moving the Goalposts (MTG), a program that encourages the increased participation of Kenyan women in society, invited 12 young women to participate in this training program. Participants used cameras for the first time and were given an opportunity to take photos. The training also served as an opportunity for participating staffers to improve their instructional skills.


    • In order to give media training to the young women in the community, Moving the Goalpost's (MTG) staff were taught how to use their cameras. They learned basic skills of photography and for their first assignment were told to take up to 50 pictures of their community. The goal of this assignment was to learn to adjust settings such as brightness and focus, as well as other features such as panoramic photography.

    • The training continues to teach how to take photos which can tell a story. They also had a field work to document their local communities

    • Participating staff learned how to tell stories through selecting and editing their photos. They learned that photographs can have a stronger emotional impact than words, and that as a photographer it's important not only to determine the message one wants to send, but also how they want the viewer to understand that message.

    • Staff members participated in the video training. They experienced how to document their organization’s activities including storyboarding, filming, and editing. They will be able to use these skills on the organization's website in order to improve the quality of their communication.

    • Next, the staff applied the skills that they had learned in order to teach the young ladies participating in the project. It was first time seeing a camera for the majority of participants. The training session covered the definition of a camera and its parts, and gave the participants opportunity to examine the camera. Each participant got involved in taking photos.

    • “The training was very helpful, because I did not have skills to select which pictures are ideal to be used in a report. During this training I have realized the importance of combining fun and messages”. Esther Baya

  • israel_thum_01

    Through the Siyakhona media skills program, six young participants from Israel and Palestine learned how to tell their stories with digital media and video production. Due to the ongoing conflict in the region, the children are rarely able to visit each other's communities. The goal of the program was to give participants from each side a chance to see how the other side lived. The lessons learned from the project will be used to support the Peres Center's future activities.


    • First day of Siykhona media skills training, 3 Israeli and 3 Palestinian youth met for the first time.They communicated through the camera, since they don’t speak the same language. Israelis speak Hebrew and Palestinians speak Arabic.

    • “Fairplay” and Language training in Kiryat gat (Israel). The Siykhona participants followed 2 girls for a entire day, starting in school, continue to their home and afterwards to their football training. finely their football training.

    • The 3 Siykhona youth participants from Nablus (Palestine) followed and documented one girl from our “Twinned Peace Soccer School” project to her home.

    • The Siykhona participants wanted to show through the project the common things Israeli and Palestinian kids share in their daily life. Here you can see how the mom is making food to her Daughter after coming back from school.

    • The 3 Siykhona youth participants from Zichron Yaakov (Israel) came to our highlight event, called- “Mini Mondial” to film and document our “Twinned Peace Soccer Schools” boys, playing soccer together in mixed teams. Each team represents one country: for example, Brazil Vs Greece, like the real 2014 FIFA World Cup.

    • The 3 Siykhona youth participants from Nablus (Palestine) followed and documented 2 Palestinian boys from our “Twined Peace Soccer School” project to their school and then documented their soccer training.

  • India_thum_01

    Siyakhona Photo Exhibition on occasion of the International Day for Peace, Development and Sport, a day that is being celebrated for the first time in India on April 6, 2014. The photo exhibition is comprised of photographs taken by Magic Bus staff members who are beneficiaries of the Siyakhona Media Skills Program .The program donated hardware in the form of cameras, as well as a grant to cover photography trainings for staff members. Staff members from Magic Bus' field teams have used their newly-learnt skills to capture the effectiveness and impact of Magic Bus' sport for development work to ensuring better educational outcomes, healthy behaviour, more gender equitable attitudes and an orientation towards better livelihood options.


    • Many pictures taken by Siyakhona-trained members were exhibited.

    • Children curiously looked around pictures.

    • Participating in Siyakhona, Harshita feels “every photograph tells a story”.

    • Joy joined the Siyakhona training last year. His dream is to be a photographer.

    • Children gathered in front of Siyakhona flag.

    • When we pointed a camera, their faces were filled with smiles.