Siyakhona Photo ContestThe winning entry has been decided! Thank you for all your votes.

© Getty Images

The Siyakhona project aims to equip children with socially mobile skills through entries for the project.

The winning entry has been decided! Thank you for all your votes.

About Siyakhona

Supported by Sony and FIFA, the "Football for Hope Siyakhona Media Skills" program first launched as a social program ahead of the 2010 FIFA World Cup South Africa™. "Siyakhona", which means "We can do it" in Zulu and Xhosa, two of South Africa's official languages, allows talented youths in disadvantaged communities to acquire instructions and guidance in media production skills, as well as learn how these skills can be utilized to spur social change in their respective communities.

Participating organizations include 14 NGOs worldwide that utilize football to help solve social issues in countries such as Brazil, India, Kenya, and Israel. Each NGO has been provided video production and digital imaging equipment by Sony, to be used for training in media production, photography shooting, and video editing skills. The initiative aims to foster participating youths’ ambition in civic journalism. Following the 2010 program, several participants went on to pursue careers in media related fields.

*"Football for Hope" is a FIFA-backed program intended to spur social outreach by young people and support various local service projects.

Participating NGO Information

Sony is providing the 14 NGOs that are participating in the Siyakhona program, with video production and digital imaging equipment. These NGOs are engaged in activities addressing poverty, conflict, and other various social issues.

Participating countries: Australia, Brazil, India, Israel, Kenya, Nigeria, South Africa, Lesotho, Tanzania, Uruguay, Zambia

Activities of Participating NGOs

  • Kenya_thum_01

    Moving the Goalposts (MTG), a program that encourages the increased participation of Kenyan women in society, invited 12 young women to participate in this training program. Participants used cameras for the first time and were given an opportunity to take photos. The training also served as an opportunity for participating staffers to improve their instructional skills.


    • In order to give media training to the young women in the community, Moving the Goalpost's (MTG) staff were taught how to use their cameras. They learned basic skills of photography and for their first assignment were told to take up to 50 pictures of their community. The goal of this assignment was to learn to adjust settings such as brightness and focus, as well as other features such as panoramic photography.

    • The training continues to teach how to take photos which can tell a story. They also had a field work to document their local communities

    • Participating staff learned how to tell stories through selecting and editing their photos. They learned that photographs can have a stronger emotional impact than words, and that as a photographer it's important not only to determine the message one wants to send, but also how they want the viewer to understand that message.

    • Staff members participated in the video training. They experienced how to document their organization’s activities including storyboarding, filming, and editing. They will be able to use these skills on the organization's website in order to improve the quality of their communication.

    • Next, the staff applied the skills that they had learned in order to teach the young ladies participating in the project. It was first time seeing a camera for the majority of participants. The training session covered the definition of a camera and its parts, and gave the participants opportunity to examine the camera. Each participant got involved in taking photos.

    • “The training was very helpful, because I did not have skills to select which pictures are ideal to be used in a report. During this training I have realized the importance of combining fun and messages”. Esther Baya

  • israel_thum_01

    Through the Siyakhona media skills program, six young participants from Israel and Palestine learned how to tell their stories with digital media and video production. Due to the ongoing conflict in the region, the children are rarely able to visit each other's communities. The goal of the program was to give participants from each side a chance to see how the other side lived. The lessons learned from the project will be used to support the Peres Center's future activities.


    • First day of Siykhona media skills training, 3 Israeli and 3 Palestinian youth met for the first time.They communicated through the camera, since they don’t speak the same language. Israelis speak Hebrew and Palestinians speak Arabic.

    • “Fairplay” and Language training in Kiryat gat (Israel). The Siykhona participants followed 2 girls for a entire day, starting in school, continue to their home and afterwards to their football training. finely their football training.

    • The 3 Siykhona youth participants from Nablus (Palestine) followed and documented one girl from our “Twinned Peace Soccer School” project to her home.

    • The Siykhona participants wanted to show through the project the common things Israeli and Palestinian kids share in their daily life. Here you can see how the mom is making food to her Daughter after coming back from school.

    • The 3 Siykhona youth participants from Zichron Yaakov (Israel) came to our highlight event, called- “Mini Mondial” to film and document our “Twinned Peace Soccer Schools” boys, playing soccer together in mixed teams. Each team represents one country: for example, Brazil Vs Greece, like the real 2014 FIFA World Cup.

    • The 3 Siykhona youth participants from Nablus (Palestine) followed and documented 2 Palestinian boys from our “Twined Peace Soccer School” project to their school and then documented their soccer training.

  • India_thum_01

    Siyakhona Photo Exhibition on occasion of the International Day for Peace, Development and Sport, a day that is being celebrated for the first time in India on April 6, 2014. The photo exhibition is comprised of photographs taken by Magic Bus staff members who are beneficiaries of the Siyakhona Media Skills Program .The program donated hardware in the form of cameras, as well as a grant to cover photography trainings for staff members. Staff members from Magic Bus' field teams have used their newly-learnt skills to capture the effectiveness and impact of Magic Bus' sport for development work to ensuring better educational outcomes, healthy behaviour, more gender equitable attitudes and an orientation towards better livelihood options.


    • Many pictures taken by Siyakhona-trained members were exhibited.

    • Children curiously looked around pictures.

    • Participating in Siyakhona, Harshita feels “every photograph tells a story”.

    • Joy joined the Siyakhona training last year. His dream is to be a photographer.

    • Children gathered in front of Siyakhona flag.

    • When we pointed a camera, their faces were filled with smiles.